What the F*** does a Social Media Manager Actually Do?!

You’ve been told that you need a social media manager because, let’s face it, you’re drowning. You’re running a business and trying to market yourself at the same time, and it’s a LOT. But when it comes to actually taking help from someone else, you’re left feeling like the investment is a lot, and now you are even more overwhelmed. So let me outline exactly what a Social Media Manager can do for you…

1. Content Strategy Development

I’m gonna assume that right now, you wing it. Up until this point, that might have worked. But you’re feeling burnout for a reason, and that’s because you are posting willy-nilly. Working with an SMM, they’ll create a content strategy for your brand. That acts as the roadmap on what you should be posting about to target the right audience, generate strong leads, and drive traffic to your website.

2. Content Ideas and Planning

One of the biggest stressors in managing your own social media is coming up with fresh, engaging content ideas. Your SMM takes this burden off your shoulders by brainstorming and planning content for you. They ensure you always know exactly what you're posting about and when. No more last-minute scrambles or guesswork – just a clear, strategic plan that aligns with your brand’s goals and resonates with your audience. FYI my go-to planner is Notion.

3. Audience Engagement

Social media is a two-way street. Your SMM will actively engage with your audience through comments, messages, and strategic posts. Think polls on Instagram Stories, Q&A sessions, and interactive content that gets your followers talking. This consistent interaction not only boosts your visibility but also builds a loyal community around your brand. Creating meaningful connections with your audience is crucial for sustained success and turning followers into customers.

4. Analytics and Insights

Your SMM will dive deep into your social media metrics to provide invaluable insights. By monitoring engagement, tracking key performance indicators (KPIs), and analyzing trends, they can understand what’s working and what’s not. They’ll use this data to adjust your strategies, ensuring continuous improvement and optimising your content for better results. This data-driven approach means you’re not just guessing – you’re making informed decisions that drive your brand forward.